Introduction to Shopify Markets
With the release of Shopify Markets in the Shopify Summer Edition 2024, merchants’ ability to grow and manage their businesses internationally has seen a major change. With the help of this tool, Shopify’s admin interface becomes the single command center for all cross-border, B2B, and in-person selling configurations.
Before this update, Shopify merchants had to manage international selling, B2B transactions, and in-person retail operations across different platform sections.
Shopify Markets changes this by bringing all these functionalities into one place. Now, merchants can control everything related to international commerce, such as product catalogs, pricing, and regional settings, from a single dashboard.
One Store, Multiple Markets:
One of the standout features of Shopify Markets is its ability to support highly customized buyer experiences within a single store.
Customizations Per Market:
Shopify Markets: You can now create distinct shopping experiences for each market. This involves customizing product catalogs, costs, delivery choices, and even the visual design of the business to correspond with the preferences and expectations of local consumers. A retailer wishing to grow into the UK, for instance, could modify the products in their catalog to better suit UK consumers, implement region-specific pricing, or even localize the store’s theme.
This feature eliminates the need for multiple stores, simplifying inventory management and ensuring data consistency across markets.
we can show below image the product management section within the Shopify Markets feature. You may manage which products are added to or removed from your catalog for a certain market with this area.
Improvements for Shopify POS In-Person Sales
One of the standout features for Shopify POS users is the ability to manage pricing and product availability specifically for retail stores. Merchants can set different pricing for outlet stores, stock best-sellers at the best places, or customize catalogs for specific retail environments, all within the Markets tool.
Retail:
An easier way to expand your retail operation across the border
Manage your entire network of retail stores from one shop, eliminating the need for expansion stores.
Sell in-store in the local currency with regionalized pricing and checkout flows, and translated product catalogs.
Enhance the international omnichannel buying experience through features like buying online, picking up, and returning.
Collect payment in the correct location and currency and receive payouts in the local bank account.
B2B:
An easier way to expand your B2B business cross-border
The ability to customize your store theme for each B2B market. Currently, it’s possible to use a special theme for just your B2B customers, but Markets will allow for the customization of themes for each B2B market to allow for an extremely personalized buyer experience.
All your expansion from one central place in admin, B2B, cross border, and retail.
We can show market sales
If you are on a Plus plan, the product details page should display a specific market dropdown.
