We meet again with a brand new Shopify tutorial by CodeCrew Infotech.
Today in this Shopify tutorial, we will learn about Boosting Your Shopify Store with Black Friday Offers.
Black Friday is a crucial time period for all e-commerce stores to achieve sales goals and achieve maximum profits And 2024 is going to be no different. Sales of $9.8 billion were reported in 2023.
Most of the Shopify stores start preparing a few weeks or a month before the Black Friday sale. Starting as early as possible is recommended, as it will help you plan the offers, promotions, manage customer service, and other crucial factors.
1. Offer Timed Deals
According to the Circana Report, 91% of consumers are more likely to visit a store often when the store offers limited-time offers.
You can implement time-sensitive sales like hourly and daily deals to boost visits and conversion rates during your Black Friday sale.
2. Add “Black Friday Deal” to the main navigation menu
For example, you could use a bright background color behind the menu item (perhaps #cba256 to match your brand’s subheading color) or add an animated element to catch attention.
The link should take customers to a dedicated “Black Friday Deals” collection page. This collection should showcase products with the highest discounts, encouraging more purchases from customers.
3. Offer Free Shipping
Free shipping can greatly increase conversion rates, much like free gifts do. In order to be eligible for free shipping, 58% of consumers will add products to their cart.
You may lower cart abandonment and raise conversion rates by implementing this free delivery method.
4. Create Buy 1, Get 1 (BOGO) Offers
BOGO deals are another highly effective strategy to make your customers buy more products from your store.
Here is a quick tip, if you have overstocked inventory, implementing Buy 1, Get 1 will help you get rid of them.
5. Add a Discount Wheel
Include a discount wheel in your store to interact with your clients.
By motivating customers to spend their prize and gathering contact information to expand your marketing list, a discount wheel increases conversions.
You can use an app like Optimonk: Popups you’ll love to add a discount wheel to your Shopify store.
6. Create a Dedicated Black Friday Landing Page
Having a dedicated landing page for Black Friday deals can boost conversions by offering all deals in one place. Use clear calls-to-action (CTAs) and design the page to highlight your best offers.
7. Launch New Products
Launch new products in your store by taking advantage of the Black Friday Sale’s increased visitors.
Feature the new products prominently on the homepage to grab visitors attention.
9. Use Social Media Marketing
reports that 26% of internet users user look for things on social media.
Take advantage of this by using interesting comments and brief videos on social media sites like YouTube, Instagram, and TikTok to advertise your Black Friday sales.
10. Create Gift Guide
Streamline the shopping experience with gift guides to help customers find the right products.
Create guides for different categories based on your target audience’s interests, demographics, and price range.
