Building stronger customer connections is essential, and Shopify’s Summer ’24 Edition makes it easier than ever. With advanced advertising features, improved customer acquisition strategies, and innovative marketing tools, merchants can engage their audiences more effectively. These updates are designed to optimize ad spending and enhance customer communication, helping you connect with your audience more meaningfully and efficiently.
Introduce Shop Campaigns as a feature within the Shop app that allows Shopify Plus merchants to run targeted ad campaigns directly to users of the Shop app.
Now, you can promote your products on platforms like Facebook, Instagram, and Google through Shop Campaigns, driving additional reach and engagement. You only pay for conversions, which enables you to keep your customer acquisition strategy cost-effective. This is one of the main advantages.
With Shop Campaigns, participating U.S. and Canadian stores can design advertisements and offers specifically targeted at first-time users on the Shop app and website. Each campaign includes a Shop Cash offer, which temporarily increases its value to boost new customers. You only pay for customer acquisition costs when a sale is successful.
On Facebook or Instagram, stating “Sponsored by Shop App” indicates that Shopify’s Shop app is used to manage the advertisement you are currently viewing. With the help of this integration, retailers can target the proper audience with their product listings and create and manage advertising from Shopify. it makes it easier for retailers to advertise their goods on social media while giving customers a more tailored and smooth purchasing experience.
The success of brands such as Caraway, which has generated over $2 million in revenue from these campaigns alone, shows the potential of Shop Campaigns. This highlights how effective shop campaigns can be in generating significant returns on investment.
Drive up to 2x more retargeting conversions
For retargeting with Shopify Audiences, you can leverage audience lists created through the Shopify Audiences app. This feature helps you target potential customers who have previously engaged with your brand but haven’t made a purchase yet.[exclusive to Plus users]
Here’s how it works:
• Audience Creation: The Shopify Audiences app generates audience lists based on customer behavior patterns and attributes shared by participating merchants. These lists are automatically exported to your connected ad accounts on platforms like Meta, Google, Criteo, and more.
• Retargeting Boost: You can use the “Retargeting Boost” audience list to reach people who have interacted with your brand but haven’t bought anything. This list is refreshed regularly (every 1–7 days) to include new potential customers.
• Using Audience Lists: Once you have your audience lists, we can create new ad sets or add them to existing ones in your ad account. It’s recommended to let your ads run for 1-2 weeks before testing their performance for a clearer image of efficiency.
• Performance Improvement: The latest updates to Shopify Audiences goal to enhance reselling capabilities, potentially doubling your reselling conversions.
Zero-risk campaigns on Google & Meta
Shop Campaigns get your brand in front of millions of Shop buyers in both the US and Canada and also drive additional reach and awareness on top ad platforms like Meta and Google. This incremental awareness and impressions come at no additional cost since you only pay when a new customer converts from your campaign on Shop. [exclusive to Plus users]
Tap into Trusted YouTube Creators
YouTube Shopping and the YouTube Affiliate Program are both initiatives that allow Shopify merchants to leverage the YouTube platform for selling products and connecting with creators.
YouTube Shopping lets customers purchase products directly while watching your videos. We can manage orders, returns, and payments through your Shopify admin. To set it up, you need to connect your Shopify store to the Google & YouTube channel and ensure your YouTube channel meets specific requirements, like having at least 1,000 subscribers and being approved for profits.
Availability: US only.
Boost Sales with New Shop Minis
Shopify has introduced new Shop Minis, including Simple Bundles and Zoorix Bundle Kit & Cross Sell, which are designed to increase average order value and conversions on the Shop app.
Enhances the shopping experience, encouraging customers to buy more.
