When choosing a Shopify theme, you evaluate each one after it has been configured with fonts, colors, and images. This is a fantastic method to fully appreciate a theme. However, you will need to put in some effort to make your store look perfect after installing a theme.
The theme greatly impacts your Shopify Store, and it’s interesting to note that many sellers don’t give their Shopify theme much thought. What does that mean? It implies that you now have a good opportunity to improve your online store and modify Shopify themes.
Ways to make your Shopify store specifically yours by customizing it
- Browse the Shopify theme marketplace to find the ideal theme.
You don’t have to use Shopify’s default theme, which is either its Debut or Dawn theme, depending on whether you’re using Online Store 2.0. To look at additional options, visit the Shopify Theme Store. Selecting the perfect theme early on will save you from having to go back and make changes later if you require additional features or functionality.
Shopify themes are split into two primary categories: free and premium.
Free: For new or smaller businesses preparing to launch or test out e-commerce, free themes are excellent. The benefit is that there are no extra expenses upfront or over time, but they frequently have restrictions and limited personalization choices. Eleven free themes are available for selection.
Premium: Shopify offers over 100 premium themes for $180 and $350 (one-time). Although they cost more upfront, premium themes provide you access to additional design features, e-commerce capabilities, and extensive feature sets that let you achieve more with your online store.
- Modify your theme’s settings to change how your store looks.
You can concentrate on the design elements of theme modification once you are familiar with the overall layout and features of your theme. In this manner, you may align your visual branding with the design of your online business.
Go to Online Store > Themes from your dashboard to access the theme editor and make changes to your theme. Find the theme of your choice, then select Customize.
The following are the primary areas you should concentrate on:
Pallet of colors:
You should modify your Shopify theme settings to conform to your established brand rules if you already have a brand. Using the colors from your logo is acceptable if you don’t have any brand rules.
From the beginning? It can be scary to pick colors for your brand. Do they complement each other? Does your brand work better with basic or clear colors? Take inspiration from the kinds of goods you sell. For instance, natural colors like brown, beige, and orange could be a wonderful place to start if you sell leather goods or wood furniture.
Another option is to use an internet tool for color palettes, many of which will provide examples of excellent color schemes made by other individuals or companies.
A sample color scheme from Color Hunt that displays hexadecimal codes when hovered over.
Typography:
Another powerful component of branding is fonts. You don’t have to limit yourself to a single font or even a single style because many of the best e-commerce business designs combine multiple fonts. Look for fonts that blend well together and don’t grow monotonous.
Generally speaking, using no more than two or three fonts is preferable. If you go overboard, you run the risk of harming your brand and diverting attention from the information’s main flow. Aim for a balance between legibility, consistency, and clarity, even though it can be tempting to get too creative.
- Interesting Content:
Your brand is promoted by the images and brief blogs you put on your Shopify theme. Photos that will fill spaces and give your Shopify store a more eye-catching appearance are essential. Make sure the images you choose to draw in customers are both visually impressive and appropriate for your products.
- Enhance the User Experience
Every store owner should prioritize the consumer experience. You can improve the user experience of your Shopify business and increase client loyalty by customizing your theme. Here’s how personalizing a Shopify theme can help enhance the user experience:
- Improved Page Loading Speeds:
Page loading time and speed are very important. Although pre-built Shopify themes offer some features for your store, you will have to deal with your pages loading slowly. There is nothing better than personalized Shopify themes; they enhance your store and speed up page loads. - Facilitates a More Easy Purchasing Process:
Despite having more options than ever before, customers choose to shop at organizations that offer them a remarkable shopping experience. Customizing a Shopify theme will make online purchasing more seamless for customers. Personalize Shopify themes to expand your clientele and business! - No Limitations on the Process of Creation:
By personalizing the Shopify theme, you will have complete control over the design process of your store settings. It might be anything from design to functionality and all points in between. From where your “buy” button should be to other limitless options, you can make as many modifications as you want to your Shopify site.
- Improve the Image of Your Brand
Enhancing the branding image is largely dependent on an eye-catching theme. To help you comprehend, I have broken this section up into three subheadings:
Maintain Consistency
A customized theme gives your brand a unified appearance. When you use the same font size, color, and writing style throughout the store. Customers are encouraged to recall your brand by the consistent visual components.
Act Professionally
The greatest benefit of using a custom Shopify theme is that you may get the greatest features to improve the functionality of your website. With the help of your expert themes, your online store has features to boost sales and advance the company.
Be Different
As you are already aware, countless Shopify stores appear frequently. The Internet has now emerged as a competitive marketplace for product sales, including Shopify. Choosing to customize Shopify themes uniquely allows you to remain at the front of customers’ minds. Your store will compete with those around it and effortlessly maintain its position at the top of all Shopify stores.
- Apply Shopify app embeds to include additional sections.
Shopify app embeds are elements from the app that add code to your online store or move or appear as overlays in your theme without being seen by your customers. An analytics or tracking app, for instance, or a chat bubble app that pops up in the corner of your store could be added as an app embed.
The theme editor allows you to alter, disable, and activate app embeds. These can also be used with any version of the theme.
App embeds need a single point of implementation and management, just like sections do. Therefore, you won’t need to manually update the app embed on each page because any changes you make will be automatically reflected on all pages where the embed appears.
Select “App embeds” to modify Shopify “App embeds” from the theme editor. You can either click the search bar and type a keyword to look through your installed apps or choose the app embed you wish to manage. Toggle the app embed you want to activate or deactivate by clicking on the toggle. you can also see the app embed settings by selecting the expand icon (▸) next to the app embed name.
- Use Shopify apps to personalize your store.
The store design app collection contains thousands of Shopify apps. Finding the app that will satisfy your needs after determining what you wish to be able to customize is the key.
With Shopify apps, you can make the following custom adjustments:
Modify your search bar: Use apps like Shopify Search & Discovery to improve the overall search experience, add visual search, and personalize search, filtering, and product recommendations.
Include product suggestions: Suggest related products to increase the average order value. See how Thousand achieves this with apps.
Include user reviews: Apps such as Judge.me and Product Reviews can assist you in optimizing for conversions by providing social proof through user reviews.
Create landing page templates: Use an application like Shogun, with an intuitive drag-and-drop editor, for more extensive landing page customization and templates.
Customize checkout: To reduce friction and increase sales, align the checkout process with your visual brand and optimize it. Zipify One Click Upsell and SkipTo Checkout are two apps that can assist you in doing just that.
- Make templates
Consistency is the foundation of developing a brand, despite the temptation to experiment with different fonts and colors on various pages or just when the mood strikes. Maintaining a core set of fonts, colors, and styles can help you achieve your goal of having customers be able to recognize and navigate your store with ease.
Page templates or sections are therefore useful tools for customizing Shopify themes. For items you use often, such as landing pages, sales funnels, blog posts, or even product pages, page templates can be helpful. By beginning with a template, you can reduce the time and creative energy required to create each of these pages while also maintaining consistency.
When it comes to sections, you can make smaller, templated content blocks that you can utilize on different website pages. This could be a call to action, newsletter signup, or contact form that you intend to include on several pages. If you need to make changes to the content in that section, you only have to do it once, and the changes will be automatically reflected on every page that uses that section.
