Lanej Official

Primary Technologies:

Design & development

Primary Service:

+79%

Traffic

+75%

Orders

+194%

Revenue
The Background

Overview

At LANÉJ, a luxury phone case brand known for its premium quality. The innovative customization platform that allows customers to personalize their cases with a variety of fonts and stickers. This project involved creating an intuitive, user-friendly interface and ensuring seamless integration with the backend for smooth order processing. A unique and engaging user experience that blends creativity with technical expertise.

Technical Details:

Shopify Liquid: Used Liquid template language for customizations.

HTML5, CSS3, JavaScript: Enhanced front-end interactivity and responsiveness.

Apps and Plugins: Utilized and customized several Shopify apps to extend the store’s functionality, including inventory management and email marketing tools.

Challenge

LANÉJ, a renowned luxury phone case brand, sought to enhance its product offering with premium quality and exceptional customization options. The goal was to develop an innovative customization functionality that would allow customers to personalize their phone cases with a variety of fonts and stickers, ensuring a seamless and engaging user experience.

Interface Development

Crafted an intuitive and user-friendly interface for the customization tool, making it easy for customers to navigate and personalize their phone cases.

System Implementation

Implemented a robust system for selecting, previewing, and applying different fonts and stickers, ensuring accurate and responsive customization.

Backend Integration

Ensured seamless integration with the backend to handle customization options and order processing efficiently, providing a smooth transaction experience for customers.

Optimization

Optimized the customization tool for both desktop and mobile platforms, guaranteeing a consistent and smooth user experience across all devices

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Outcome

The development and implementation of the customization platform for LANÉJ resulted in a seamless, engaging user experience that perfectly aligns with the brand’s commitment to premium quality. The intuitive interface, combined with a robust system for selecting and applying fonts and stickers, allows customers to effortlessly personalize their phone cases. Seamless backend integration ensures efficient handling of customization options and order processing, while optimization for both desktop and mobile platforms guarantees a smooth experience across all devices.

9.5%
Decrease in bounce rate
22.5%
Increase in average session duration
130%
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