The Winter ’25 Edition of Shopify has arrived with many potent marketing features to assist merchants in expanding their enterprises and improving their client interactions. These upgrades, which include improved advertising opportunities, AI-powered answers, and individualized consumer profiles, guarantee a flawless marketing experience.

Customer Account Extensions:

The ability to customize customer accounts has seen some fantastic enhancements. Stores were no longer able to access the code for this page, which formerly allowed you to add anything you wanted, when the option to enable “new customer accounts” was removed. Customizability is now returning in a different form. Here are the updates:

• Customer account extensions: By including blocks where users can view and manage subscriptions, wishlists, reviews, loyalty points, returns, and more, apps can help users customize their customer accounts. View the complete list of apps that are eligible for addition here.
• Links to the customer accounts menu: By default, “Shop” and “Orders” are the menu items at the top of a customer account page. These menu items can now be tailored to help consumers find exactly where they’re going! For instance, we’ve included links that will take buyers to their digital products and their evaluations. Under Content > Menus > Customer account main menu, make changes to this menu.
• Branded login pages: To maintain consistency with brand colors and typography, customer accounts and checkouts now have a few new branding options.

Email Marketing Gets Smarter:

Holiday layouts, picture editing capabilities, and ROI(Return on Investment) tracking are now included in Shopify Email. From the product details page, you may even send emails customized for a particular product.

Why It’s Excellent: It speeds up and improves the effectiveness of advertising, particularly for promotions with a tight deadline.

AI-Produced Responses Shopify Inbox now uses AI to provide answers to frequently asked customer issues.

Our Opinion: It’s a good addition that might help smaller teams save time.

Enhanced Customer Engagement & Marketing Automation:

• Higher-Converting Sign-In: Shop’s enhanced sign-in procedure increases client login rates by 16% and facilitates a more seamless checkout process.
• Segments and Marketing Automation: Shopify Flow may now initiate automations when clients enter or exit a segment, enabling tailored interaction.
• Flow-Powered Marketing Automations: Shopify Flow is currently used to develop all marketing automation templates, which facilitates the automation of consumer interactions.
• AI-Suggested Replies in Shopify Inbox: Use AI-generated (English only) reply ideas to answer client questions more quickly.
• Shoppable Roku Ads: Convert TV commercials into interactive Roku shopping experiences without additional fees or minimum ad spends, and monitor the outcomes in Shopify.

Enhanced Customer Personalization & Ad Targeting:

• Inbox Photos & Filters: Add a profile photo to improve spam control in Shopify Inbox and personalize conversations.
• Forms Metafield Controls: To improve control over saved customer data, map Shopify Forms fields to customer metafields.
• Exclude More Current customers from Ads: Shopify Audiences’ Existing Customers Plus function, which is exclusive to Shopify Plus, helps remove 40% more current consumers from advertisements.

Boost Advertising & Customer Retention with Shop Campaigns

Shop Campaigns for All: Now accessible on all Shopify plans in the US and Canada, these sponsored advertisements can be launched and scaled quickly and risk-free on Google, Meta, and other platforms.

Winback Campaigns: Use Shop Campaigns to target inactive customers according to when they last made a purchase (US & Canada).

Google Shopping Ads: Reach more prospective customers in the US and Canada by expanding your Shop Campaigns to Google Shopping with a single click.

Google Ads Segments: To create more accurate, audience-targeted ads for better outcomes, use Shopify’s customer segments in Google Ads.

More Engaging Shop Feed: To better engage users, the Shop app feed now features branded images, videos, and colors in addition to customized product recommendations.

For More info, click here.